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Noom vs. Weight Watchers: Which Weight Loss Plan is More Effective?

Natalie Krafft

Published in Weight Loss

8 min read

December 1, 2023
noom vs nutrisense apps
noom vs nutrisense apps

The search for an effective and sustainable weight loss plan can be both challenging and overwhelming. You may have found that the lack of personalized approaches in traditional weight loss programs can make it difficult to ensure your unique needs, preferences, and health concerns are being addressed. 

Additionally, conflicting information and fad diets can create confusion, making it hard to discern evidence-based strategies from misleading promises. Two prominent programs in this arena, Noom and Weight Watchers, have received considerable attention for their distinct approaches to achieving lasting weight loss.

In this article, we’ll explore the intricacies of these two programs, compare their methods to weight loss alternatives like Nutrisense, and weigh the pros and cons that you’ll want to keep in mind.

What is Noom?

the noom app screen

Unlike many conventional weight loss programs that primarily focus on calorie counting, Noom is an app-based program that integrates a behavioral approach to help you understand their relationship with food and make sustainable lifestyle changes

By emphasizing the psychological aspects of weight management, Noom aims to foster long-term behavior change to help anyone reach their goal weight. With Noom, you can log their meals with in-app food tracking and chat with a dedicated coach to offer personalized support and accountability. 

Pros and Cons of Noom

Here are some pros and cons of Noom’s weight loss app:


  • Noom's emphasis on cognitive-behavioral techniques help you address underlying issues related to your relationship with food
  • Personal coaches are available for individualized support, guidance, and accountability
  • Noom's app provides interactive daily lessons to keep users educated about healthier choices


  • Some users may find the subscription cost for Noom to be relatively higher compared to other weight loss programs
  • Noom relies heavily on consistent app usage—those who aren’t comfortable with technology may find it challenging.
  • Noom provides some information on the importance of exercise, but overall exercise guidance is limited
  • Noom’s coaches are not required to have more advanced credentials or training in nutrition science
  • The Noom diet categorizes foods into color-coded groups—green foods, yellow foods, and orange foods—which may be an oversimplified and at times misleading way to understand your personal nutritional needs 

What is Weight Watchers?

weight watchers app screen

Weight Watchers, now rebranded as WW, is a globally recognized weight loss program founded on the principle of a point-based system. WW incorporates behavioral strategies to support individuals in achieving their weight loss goals

WW’s SmartPoints diet program is designed to promote weight loss through a combination of a calorie-focused nutrition plan, portion control, and physical activity. Every WW member receives a personalized daily and weekly SmartPoints budget based on factors like age, weight, height, gender, and goals.

In addition to daily SmartPoints, members can access a ZeroPoint food list, which includes foods with a low calorie density but a high nutritional value, and can be consumed without counting against the budget. 

Pros and Cons

Here are some pros and cons of Weight Watchers (WW):


  • Members receive a personalized SmartPoints daily points budget based on their unique characteristics, goals, and preferences
  • The WW app community provides a support group where members can share experiences, gain motivation, and receive guidance from both fellow members and trained coaches
  • Weight Watchers recognizes the importance of physical activity levels and incorporates it into the program through the earning and tracking of points


  • Some people may find the cost of WW relatively high compared to other weight loss options
  • The SmartPoints system may over-focus on calories, which will not fully reflect the nutritional value or content of foods. This may lead to missing some of the most important elements of a balanced diet from a nutritional standpoint
  • Some people may still find WW’s emphasis on the scale to be a drawback, particularly if they have different health goals


Noom vs. Weight Watchers: A Comparison

From Noom's psychological emphasis and personalized coaching to Weight Watchers' SmartPoints system and community support, both programs bring something unique to the table. In this section, we’ll provide a comprehensive comparison to help you uncover which program aligns best with your individual needs and preferences.

noom vs weight watchers app comparison

Approach to Weight Loss

Noom and WW adopt different approaches when it comes to weight loss. Noom's approach centers on using cognitive-behavioral techniques to address factors influencing eating habits. This includes interactive lessons, personalized coaching, and a unique food categorization system.

On the other hand, WW relies on its SmartPoints system, which assigns values to foods based on their calorie content. WW emphasizes community support through group meetings, creating a sense of camaraderie and accountability.

Food Tracking

Noom's approach to food tracking is integrated into its mobile app, where users can log meals, snacks, and exercise. The app utilizes a color-coded system, categorizing foods based on their nutritional density to support healthier choices. However, this may also be an oversimplified approach to understanding personal needs. 

WW, on the other hand, relies on the SmartPoints system for food tracking. Members are assigned a daily and weekly budget of SmartPoints, and each food item is assigned a specific point value, often based heavily on calorie content. You can log food in the WW app, and the barcode scanner simplifies the process of inputting packaged items. 

Physical Activity

a woman doing a yoga pose
Source: Unsplash

Noom takes a more nutrition-based approach to weight loss than a fitness-based one. Noom's coaches work with users to set personalized fitness goals, and you can track your exercise and steps within the app, but overall the program is more focused on healthy eating. 

WW provides more support for exercise within their Points system. When you track your physical activity, you gain points that are added back into your weekly SmartPoints budget. However, the points approach may have some downsides when it comes to accurately capturing and reflecting your needs. 


When it comes to support, Noom stands out with its personalized coaching feature. Users are paired with an in-app health coach, who can provide guidance throughout your weight loss journey. However, coaches are not required to have advanced nutrition science training or certification, such as the registered dietitian credential. As such, it’s not always clear if you’ll have the highest quality guidance from a nutrition science perspective. 

Conversely, WW emphasizes community support as a core component of its approach. Users have access to group meetings, either in person or virtually, where they can share experiences, challenges, and successes. 


When considering a weight loss program, the associated costs play a significant role in the decision-making process. The Noom program’s prices range from a monthly auto-renewing plan at $70 per month to an annual auto-renewing plan at $209 per year. 

WW offers three subscription tiers: an 11-month commitment plan at $11 per month, a 3-month commitment plan at $15 per month, and a 1-month plan at $43 per month. 

Why Nutrisense is a Strong Alternative to These Two Programs

a woman scanning her nutrisense cgm

Nutrisense goes beyond traditional weight loss programs by offering personalized insights into nutrition balance from an individualized perspective. Nutrisense registered dietitians and certified nutrition specialists harness blood glucose data, logged meal nutrition information, logged activity and fitness information, as well as consider symptoms like energy, mood, and sleep quality and individual health history when supporting members. 

Not only are Nutrisense nutritionists required to have board certification and advanced credentials in nutrition science, but the member-to-coach ratio is relatively smaller compared to Noom which allows for a more intimate interaction with your nutritionist.  Its real-time data and individualized recommendations make it a strong alternative if you’re seeking a more nuanced understanding of how your lifestyle choices impact your metabolic health.

Continuous Glucose Monitoring (CGM)

Nutrisense provides you with a continuous glucose monitor (CGM), a device that tracks your blood sugar levels continuously throughout the day. The information gathered from the CGM device is valuable for understanding how various factors, such as food choices, meal timing, exercise, sleep, and other stressors impact blood glucose levels—which can also have an effect on weight loss

Personalized Coaching from a Registered Dietitian or Certified Nutrition Specialist

the nutrisense nutritionist chat

Nutrisense members also receive access to registered dietitians and certified nutrition specialists as part of a comprehensive health support system. These nutrition experts play a crucial role in 

  • Helping you interpret your blood sugar data
  • Optimizing your meal plans and adjusting details of nutrition balance
  • Making evidence-based, sustainable and realistic lifestyle changes to support you in reaching your goals

Holistic Approach to Health

Nutrisense takes a holistic approach to help support weight management and glucose regulation by considering a broad spectrum of factors. With Nutrisense, you can sync metrics such as physical activity, sleep duration, and stress levels right inside the Nutrisense app.

This goes beyond the traditional focus on calorie counting or point systems and encompasses lifestyle elements that play a significant role in metabolic health. While Noom and Weight Watchers do consider lifestyle factors, Nutrisense is distinguished by its emphasis on a comprehensive approach to overall health. 

The Bottom Line: Which Weight Loss Program is Better?

noom vs nutrisense vs weight watchers

Whether Noom, Weight Watchers, or Nutrisense is the best option for you comes down to your preferences, goals, and unique lifestyle factors. Nutrisense stands out as a premier option for weight loss when compared to Noom and Weight Watchers due to its innovative and individualized approach. 

Unlike other programs, Nutrisense’s continuous glucose monitoring technology allows for more tailored and effective guidance, addressing the specific needs and sensitivities of each person. 

While both Noom and WW offer food categorization and points-based systems to encourage healthy eating, Nutrisense's ability to offer more personalized insights make them a superior choice for those seeking a science-backed and customized approach to sustainable weight management.

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Engage with Your Blood Glucose Levels with Nutrisense

Your blood sugar levels can significantly impact how your body feels and functions. That’s why stable blood glucose levels can be an important factor in supporting overall wellbeing.

With Nutrisense, you’ll be able to track your blood glucose levels over time using a CGM, so you can make lifestyle choices that support healthy living.

When you join the Nutrisense CGM program, our team of credentialed dietitians and nutritionists are available for additional support and guidance to help you reach your goals.

Ready to take the first step? Start with our quiz to see how Nutrisense can support your health.

Find the right Nutrisense program    to help you discover and reach your health potential.
Heather Davis, MS, RDN, LDN

Reviewed by: Heather Davis, MS, RDN, LDN

Heather is a Registered and Licensed Dietitian Nutritionist (RDN, LDN), subject matter expert, and technical writer, with a master's degree in nutrition science from Bastyr University. She has a specialty in neuroendocrinology and has been working in the field of nutrition—including nutrition research, education, medical writing, and clinical integrative and functional nutrition—for over 15 years.

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